Success Stories

Designing a Customized Managed Recruiting Program

Chemtech (a Siemens Company) relies on Q4B's recruitment consulting services to implement a university recruitment outsourcing program

Client Profile
Chemtech is currently the Brazilian leader in supplying optimization solutions for the process industry. In March 2001, Chemtech was acquired by Siemens in order to help further their worldwide opportunities. While continuing as an independent operation, Chemtech's expertise and applications now help Siemens to expand their portfolio in both the Information Technology and process industries. As a multi-vendor company, Chemtech provides its clients with the most innovative and advanced solutions in the market.

Business Challenge
At their Brazilian headquarters, Chemtech had successfully outsourced portions of their recruiting efforts, so they were familiar with the concept of recruitment process outsourcing (RPO). When they initiated their expansion into the Houston market, they began their search for a US-based RPO and consulting partner that could duplicate their Brazilian efforts.

Chemtech wanted to institutionalize a scalable, US-based university recruitment program to support their hiring initiatives in the wake of their expansion in the US. Much like their current model in Brazil, they also wanted to form an internship program that would focus on bringing chemical engineers to the Houston division. Since much of Chemtech's hiring would be dependent on the speed of the company's ability to penetrate the US market, they required a solution that could scale, With that in mind, the company wanted the option of managing the program internally, our outsourcing it all together.

Strategy/Solution
Q4B proposed a phased solution to build Chemtech's U.S. Campus Recruiting Program. They created a program that would allow Chemtech management to design a process for creating customized strategies focusing on Chemtech campus hiring initiatives.

Q4B initially performed market research to identify and select target universities with the top chemical engineering programs in the US. Q4B advised Chemtech on a tiered approach for finding the best candidates from top universities. Q4B then developed a marketing campaign and sourcing strategy that could be deployed to attract prospects, writing up job descriptions and identifying various channels on campus to attract talent. Q4B helped ChemTech sharpen career information on the company's corporate web site and refined position profiles and employee value propositions for the US openings (both current and future) in order to more accurately attract those candidates whose interests would match Chemtech's needs. Q4B then developed a customized screening and interview process for high-potential prospects.

In addition to enabling a system for consistently attracting and recruiting qualified graduates, Q4B educated Chemtech on understanding university internship requirements and properly defined an internship program for Chemtech in the U.S.

Flávio Guimarães, Chemtech U.S. President, notes, "We chose Q4B because of its good knowledge of the market...not only companies, but also the universities. They were a very qualified team with a very good work (ethic) and respect to our deadlines."

Results
Q4B designed a solid campus recruiting program that would allow Chemtech to meet it's US-based University hiring demands, even under a high growth scenario. The process was put into action to start the Houston operation with its first two engineering recruits coming from the University of Texas. The campus recruiting program has enabled Chemtech to use as a guideline for future college recruiting as their company grows.